Il lusso non è più esclusività, ma esperienza. Il nuovo consumatore, giovane e consapevole, sta riscrivendo le regole di un’intera industria. Cambia il lusso, e con esso cambiano aspettative, comportamenti e strategie dei brand.
Read moreFashion Network: From ownership to experience: how young buyers are reshaping luxury
As the luxury industry faces a complex economic climate, it is also undergoing a major transformation in the way wealthy consumers shop. Younger buyers, in particular, are shifting their focus from status to meaning and emotion, embracing what researchers call "de-linearized luxury"—immersive experiences beyond traditional retail channels. This evolving dynamic is a central finding of "New Desires, Luxury De-Structuring," a study conducted by marketing data firm Kantar Insights and research group Altiant.
Read moreÉconomie: Comment évoluent les aspirations des clients du luxe ?
Une nouvelle étude réalisée par Kantar Insights apporte des enseignements intéressants sur le profil de ceux que l’on appelle les « affluent people ». La façon dont évoluent leurs attentes est un sujet stratégique pour de nombreux acteurs afin d’identifier des leviers de croissance…
Read moreFormes de Luxe: Young Affluents need surprise, innovation, and discovery
As the luxury industry faces a slowdown, Kantar—in partnership with Altiant—conducted an exclusive study to identify the purchasing intentions, expectations, and motivations of "Affluents" under the age of 35* in France, the United States, China and the United Arab Emirates. Françoise Hernaez, Luxury Consulting Director at Kantar Insights, shares key learnings from the report and unveils areas to mine for luxury houses.
Read moreláRECLAME: Étude Kantar x Altiant : comment les jeunes redéfinissent le luxe en 2025
Des désirs multiples et des usages libres.
Le secteur du luxe est à un tournant. Après des années de croissance quasi généralisée, seules 33 % des maisons affichaient une progression en 2024, contre 95 % en 2021-2022. Face à un ralentissement économique, une remise en question du rapport qualité/prix et une montée des critiques sur le manque de transparence, le luxe semble devoir se réinventer.
Read moreCB NEWS: LES "AFFLUENTS" DANS LE LUXE
C'est le doute tous azimuts pour les Maisons de luxe. En tête bien-sûr les droits de douane envisagés par les Etats-Unis... Mais pas seulement. Le ralentissement des performances (seulement un tiers des maisons en croissance en 2024, contre 95 % en 2021-2022) s’accompagne d’une remise en question du rapport qualité/prix, de critiques sur la transparence des marques et de l’apparition d’une certaine "fatigue du luxe".
Read moreJournal du Luxe: Les High Net Worth Z dans le viseur du luxe
À l'heure où les acheteurs GenZ pourraient peser pour 30% des ventes du luxed'ici 2030, le cabinet de conseil Altiant s'est intéressé aux attentes des plus aisés d'entre eux à travers une étude menée sur plusieurs territoires stratégiques (Chine, France, Royaume-Uni, Etats-Unis). Que faut-il en retenir ?
Read moreTTN: Limitless luxury
ILTM Cannes has reported a growth of 12 per cent year on year with over 10,000 attendees
The 23rd edition of ILTM Cannes, the world’s leading luxury travel event, took place from December 2 to 5 last year, marking the largest edition of the event to date and set a new record with over 85,000 scheduled meetings.
Torno News: ILTM Luxury Travel survey | Wellness in focus - what affluent travelers desire
Wellness has become the focus of luxury travel, with the majority of affluent travelers seeking personalized services.
This is the main finding of the latest Buzz vs. Reality study, conducted by the International Luxury Travel Market (ILTM), Altiant and Hyatt.
The ILTM survey was conducted among 800 affluent travelers from six countries: the United Kingdom, the United States, France, China, the United Arab Emirates, and Saudi Arabia. About 65% of the participants had investment assets worth $1 million or more (average $2.2 million).
Read moreHITEC: More than 90% of luxury travelers want wellness
Today’s luxury travelers prioritize mental health support, nature immersions, and cutting-edge technology, signaling an era where wellness is no longer optional
Read moreHospitality Net: More than 90% of luxury travelers want wellness
In 2025, luxury travelers are making bold demands for their health and well-being. A striking 84% of affluent individuals now expect wellness services tailored to their unique health goals. Spontaneity and personalization define the new wellness landscape, with nearly 70% booking treatments on the spot during their trips, while 78% value the ability to plan ahead. These evolving preferences, revealed in the latest Buzz vs. Reality report from from International Luxury Travel Market (ILTM), Altiant, and Hyatt highlight a seismic shift in how health and travel intersect.
Read moreJing Daily: Why the wealthy want wellness
Wellness travel is redefining luxury hospitality, demanding brands innovate with personalization, sustainability, and well-being to capture evolving consumer priorities.
Read moreLuxury Daily: Luxury travelers to prioritize wellness experiences in 2025: Altiant
The guiding motto for many HNWIs is ‘health is the new wealth,’ with nine out of 10 respondents looking to improve their health for later in life. Though the global affluent are in reasonably good mental and physical shape, their biggest pain points are often high-stress levels and poor sleep quality.
Read moreGreek City Times: Wellness Tourism a Priority for High-End Travellers, Survey Finds
The growing importance of wellness in luxury travel is highlighted by a new survey conducted by the International Luxury Travel Market (ILTM), Hyatt Hotels, and Altiant. The study, which surveyed 800 affluent individuals across the UK, US, France, China, UAE, and Saudi Arabia, reveals that 62% consider wellness facilities and services as "very important" or "essential" when selecting a hotel. This reflects a rising trend in wellness tourism, with Greece emerging as a key player in this sector.
Read moreTorno News: ILTM Hyatt and Altiant survey: Wellness tourism a priority for high-end travelers
The growing importance of wellness offerings in hotels is highlighted by new research conducted by ILTM, Hyatt, and Altiant, which focused exclusively on high-achieving travelers and their views on travel.
Read moreHospitality Net: Wellness: Exploring the Luxury Traveller’s Mindset.
This research is the result of a collaboration between ILTM, Hyatt and Altiant, it features a unique piece of research that focuses solely on affluent and HNW individuals’ views on luxury travel. We gathered quantifiable data from six countries of their global community, with a total of 800 interviews in October 2024 across the UK, US, France and China (n=150 in each), in addition to the UAE and Saudi Arabia (n=100 in each).
Read moreJing Daily: Affluent Chinese set new standards in luxury beauty
Recent findings from an Altiant survey conducted earlier this month offer a revealing look at the evolving beauty and personal care habits of affluent and high-net-worth individuals (HNWIs) across China, the US, France, and the UK.
The survey indicates that 88% of respondents have purchased luxury fragrances in the past year, with Chinese consumers demonstrating particularly high engagement in luxury facial care – 90% of affluent Chinese respondents reported buying luxury facial care products, significantly outpacing other regions.
Read moreRetail in Asia: First-half recap: Decoding the trends driving the luxury sector
There is a mixed picture when it comes to luxury spend among affluent and HNWIs in Asia. Some categories have fared better than others, while different countries are also outperforming their neighbours,” said Meryam Schneider, chief marketing officer of Altiant, a global consultancy whose services focus on luxury goods and wealth management.
Read moreLuxury Brussels: Unveiling 5 Chic destinations this Summer: where Travel meets Fashion
In regards to a study from Business of fashion insights and Altiant, over 30% of discerning high-net-worth individuals find themselves drawn to the captivating allure of branded hospitality travel experiences.
Read moreMR Web: Marketing Hire for Affluent Research Firm Altiant
In Stockholm, luxury and wealth industries researcher Altiant has appointed former BNP Paribas marketer Chiara Casale as Marketing & Partnership Manager.
Altiant provides large-scale quant research and samples of affluent and high net worth via a proprietary panel, LuxuryOpinions. It also offers a suite of fieldwork solutions for agencies and end brands to conduct continuous tracking and ad hoc research.